The blog and its influence on a brand

Company managers have to ask themselves this strategic question: How can I use social networks and social media in an efficient and effective way in order to increase my visibility and develop my reputation on the web? Company communication through social media and social networks must be structured as part of a global, consistent, management and creation strategy of on-line content.

Published: 6/17/2011 7:05 AM by   Levacomm | with with 0 comment(s)
Classified under : Company blog ,  Social networks

Moderating discussions on a company blog

Discussions between Internet users and the company affect all parts of the company. The wide range of comments demonstrates the trust which Internet users have in corporate blogs as interactive tools. Initially, this trust is established through the Internet user's experience of personalised, constructive dialogue and the feeling of being listened to.

Published: 3/7/2011 6:43 PM by   Levacomm | with with 0 comment(s)
Classified under : Company blog ,  Our offer ,  CRM ,  PoolMedias

The corporate blog as part of a company's web marketing strategy

Today, digital and on-line media are revolutionising communication between companies and consumers: the majority of consumers expect companies to communicate with them on the web. And yet the most interesting conversations develop and exist in immediate proximity to content - blogs - and lose interest as they become more removed from it, conveyed via a network with several links on Facebook and Twitter.

Published: 3/1/2011 1:06 PM by   Levacomm | with with 0 comment(s)
Classified under : Blog announcements ,  Our know-how ,  CRM ,  SEO ,  PoolMedias