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Published: 4/18/2012 12:52 PM by   levacomm | with with 0 comment(s)
Classified under : Our offerCRMSocial networksPoolMediasPoolo's column

Nick Sigler of Mashable has created an infographic based on data published by Nielsen on the use of social networks around the world. What social networks should be used for BtoB and BtoC in which country? In the United States and Europe, Facebook is predominant. But is that the case in Australia and Brazil?

Published: 9/29/2011 4:41 PM by   Levacomm | with with 0 comment(s)
Classified under : CommunicationSocial networks

The social media presence strategy must be integrated into all organisations' overall strategic considerations.This creates coherence between the brand's position and its signature: the tool - whether it be social media or a social network - must comply with the company's digital communication strategy. The tool reinforces the message.

Published: 7/18/2011 1:32 PM by   Levacomm | with with 0 comment(s)
Classified under : Company blogSocial networksMobile Blog