A company blog increases a brand’s on-line reputation thanks to multimedia content including editorial articles, images, video podcasts (1 video = 1,000 images), and audio podcasts.
The blog makes the brand visible thanks to the power of search engine optimisation through:
- key words
- links to sales or institutional sites and to sites outside the company
- the quality and regularity of the multimedia content and the regularity of publication
- images
- significant traffic on video podcasts
- significant traffic on audio podcasts
The brand blog generates traffic for sales or institutional sites. It creates loyalty through RSS feed subscriptions and engages with a new client base through search engines.
The blog is the missing link in a company's communication strategy, generating targeted and qualified traffic. It drives quality and relationship marketing. The blog intelligently combines a PUSH/PULL strategy to reach consumers.
This new, added-value medium is positively perceived by Internet users because it is, by its very nature, based upon company values of transparency and proximity.
As such, it draws a line between itself and the company’s sales practices by using other materials.
Published
6/14/2011 7:49 AM
by
Levacomm
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