Internet users love blogs. Why shouldn't companies too? The Lille-based company Levacomm is the first French platform exclusively dedicated to corporate or company blogs. It's another way of interacting with clients.
"What are they saying about us?"
Companies often ask themselves this, and Internet users often reply, albeit through via social networks. Comments on products, price comparisons, criticism or praise – the web is full to bursting with messages about companies. So why don't companies weave their own web, and create a controlled space for dialogue with their clients or target audiences? This is the aim of corporate or company blogs.
Created in Lille in 2007 by Christine Lecomte and Christian Bodier (her background is in marketing, his is in tourism), Levacomm is the first French platform offering a global solution to producing and publishing multimedia content, not for sales, but for corporate blogs.
"The content of these blogs is extremely important for the sales process. We offer sites which are not sales sites in themselves, but which are interactive and allow companies to present themselves and their products in a different way, while building dialogue with their clients" explains Christian Bodier.
For more than three years, several key companies in the fields of tourism and entrepreneurship have been convinced by the Levacomm concept. These include Marmara, Opodo, Carrefour Voyages and the Institute of Entrepreneurship at the Catholic University of Lille.
"A well-thought out blog, covering topical subjects which are relevant to the company and the sector within which it operates, allows a company to highlight its values and positions, its innovations and competitive strengths. Moreover, a company which wants to start a blog is a company which has something to say, and nothing to hide. It is a tool both to present content and to build customer loyalty."
A work of art
Levacomm offers companies a global integrated management service, which involves managing the entire process, from the creation of the blog through to drafting articles, texts, audio and video podcasts, editorial strategy, themes, on-line publishing, and moderating comments. A work of art, which will soon be multilingual and multichannel, for a communication tool, or rather an entirely new type of interaction...
An article written by Jean-Marc Petit and published in La Voix du Nord on 22/11/2010.