Levacomm is exhibiting at the MD Expo in Paris

The 9th edition of MD Expo / e-Retail opens its doors on 29th, 30th and 31st March 2011 at the Porte de Versailles Exhibition Centre in Paris, France.

In the age of 360° marketing, a comprehensive advertising marketing strategy needs to use a variety of different channels. The MD Expo / e-Retail trade fair offers a range of solutions for targeting clients, winning them over and developing client loyalty.

MD2011 retains its strategic direction from 2010 and is built around the premise of Direct Marketing. Levacomm, an exhibitor in the MOVE-CCI Grand Lille village at the MD Expo trade fair, will present the latest version of Poolmedias, its international, multilingual corporate blog platform.

In this era of globalisation, a multilingual blog is crucial for companies. Current technology does not provide a single, comprehensive tool for this. If a company wishes to establish a blog in French and one in English, it has to create two separate blogs, independently managed.

Levacomm has created a multilingual blog management tool : Internet users can thus easily navigate from the French version to the Spanish and English versions in a single click.

The brand blog can publish articles tailored for each national audience, as well as shared articles targeting national and foreign clients. The PoolMedias platform manages this specific content in a unique way, in particular through the use of global management and centralised statistics.