Today, digital and on-line media are revolutionising communication between companies and consumers : the majority of consumers expect companies to communicate with them on the web.
And yet the most interesting conversations develop and exist in immediate proximity to content - blogs - and lose interest as they become more removed from it, conveyed via a network with several links on Facebook and Twitter.
At a time when genuinely client-centred marketing relationships, based on dialogue and the creation of value are developing, companies have to integrate their corporate blogs - as interactive social media which can influence the company - into their communication strategies.
Our experience in the field of corporate e-communication has led us to conclude that the blog contributes in the long-term towards companies' aims to :
► participate on the Internet with complete transparency
► structure conversations with and between consumers around strong themes
► establish and maintain their e-reputation by illustrating company values and environmental commitments
► showcase products and services
► develop partnerships
► browse current issues in their field
► win over new clients in a competitive market
► increase visibility on the web through effective and enhanced use of media and social networks.
As well as its international platform PoolMedias, which can design, host and maintain multilingual corporate blogs, Levacomm offers a complete service which can be tailored to the needs of the company, namely :
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advice on editorial strategy
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drafting rich, positive, and topical multimedia content - articles, video and audio podcasts
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publishing articles on the blog
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referencing articles using SEO
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publishing information on social networks - Facebook, Twitter, Viadéo, LinkedIn, Foursquare, etc.
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blog animation: news flashes, surveys
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comment moderation and analysis
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monthly statistics on blog activity.